“Let not your heart envy sinners, but continue in the fear of the Lord all the day” –Proverbs 23:17
Advertising agencies hate this verse. OK, not really. Most probably don’t know this verse exists. But, the reality is that their entire purpose in life, their business model, is to get you to envy sinners. They want you to covet what someone else has that you don’t. They use celebrities because they know that you want to be like them.
Now, I want to be careful here. I don’t mean to single out celebrities as sinners and pretend that I am not included in that universal group, save one, called sinners. There is, however, a lifestyle of waste and luxury that doesn’t bode well with sacrificing for the Kingdom of God. Of course, I am sure that I live more laviously than I ought and there are many more sacrifices that I need to make. Perhaps it’s because I’m too busy envying sinners instead of fearing God.